Mobile Marketing Is A Hot Topic Today. Read on to see why
You hear people talking about Mobile Marketing but you aren’t quit sure how it works. Text messaging has become the preferred form of communication, people would rather text than talk. With the growing popularity of smart phones such as the iPhone, Android, Blackberry, and iPads along other internet-friendly mobile devices, text marketing is quickly becoming the most valuable form of advertising. Mobile media is cutting edge technology that is fun and the most effective marketing tool for businesses to connect with their target audience instantly. It is far more effective than the traditional ways of advertising as well as a lot less costly than most media ad costs. Plus you can send out a text marketing message and see results the very same day not weeks like print media ads.
Because only customers who want to know the latest VIP info on your business opt-in to receive your message, you don’t waste advertising dollars. 95% of text messages get opened and read within 5 minutes while only 2% of emails get opened and read in a direct mail campaign.
So you are probably wondering how it all works. Here’s the best part it’s easy! All you do is select a keyword, either your name or business name, and then have people text your keyword to a shortcode (a 5 – 6 digit number). An example for a business is: text pizzahut to 90210; or for a professional: text johnsphotography to 90210. Promote your keyword on your website, facebook fan page, put in on your receipts, again the possibilities are endless.
Now that you understand how it all works, how can a mobile advertising campaign help you? If you’re an owner of a restaurant and Tuesday nights are slow, you could send a text message to all of your enrolled customers offering half price appetizers, 2-for-1 drink specials, or even 10% off the bill. Before you know it a slow night has become a busy one. If you’re a retail business, and you want to drive traffic into your store as well as reward your loyal customers you can create a text marketing message offering a discount for a specific item or length of time.
Mobile marketing isn’t limited to traditional retail businesses. It’s a useful tool for any business. Doctor’s offices are using it for appointment reminders. Instead of making endless phone calls, you can send a text with an appointment reminder. In addition to having fewer missed appointments this can all be done months in advance. Realtors can send a house listing with a link to a video tour, update mortgage rates, schools and colleges are sending out early closing info and schedule updates, police departments are sending out amber alerts, nightclubs are offering a free table or a raffle, you can send out a sports team score update, car dealerships are offering weekend specials, put a link to donate or a purchase an event ticket. The possibilities are endless. Anyone business or professional can benefit by a text campaign.
As you can see Mobile marketing is happening now so what are you waiting for?
For more information about Mobile Marketing please visit http://1mobile-marketing.com or her Blog. Carol Mortarotti is a mobile marketing consultant located in Seattle, WA, and can be contacted by email at camort13@gmail or phone 914.391.8489.
About the Author
Carol Mortarotti is a single mother of an amazing 20 year old son. She is a former pro tennis player and NYSE clerk. Carol now works from a home office helping businesses and professionals nationwide with their mobile marketing campaigns.
Contact Carol for a free consultation at camort13@gmail.com or 914.391.8489 to see how a mobile campaign can help you business grow today!
The Family Court mobile advertisement created with MobDis
