How to use mobile marketing to reach your audience/customers?
Mobile phones are everywhere today and people almost always have their cell phones with them. Has anyone used mobile marketing to reach your customers? What do you think should be the factors to consider when using mobile marketing? What will work and what will not work — especially from the perspective of the small business owner? Is it something that business owners need to try NOW or should small businesses let the big boys try it out first?
I have used this for a national client and I would recommend you hold off. Its still very expensive and the volume is not there. Targeting is not where is should be yet. And contrary to what you hear – many large advertisers are not using mobile. People are still scared and don’t know how to effectively use it. There is one cheap efficient way to use mobile – Google Mobile. You can have a sponsored link in appear on mobile phones if you have an adwords account. Its pretty cheap and you pay per click.
Media Post (advertising publication) has a great online publication on mobile – http://publications.mediapost.com/index.cfm?fuseaction=Articles.showTodaysEdition&art_type=38
The Mobile Marketing Revolution: Redefine Your Business by Going Mobile
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